Disney Publishing In China
For The Record Only
Disney Publishing Worldwide (DPW) currently sells 12 million magazines and 2.7 million books in China, making DPW the leadingforeign publisher. Mickey Mouse magazine (launched in 1994) continues to be the leading children's magazine in China with 350,000copies/issue and 1.750 million readership. Disney's books and magazines are distributed in more than 25,000 retail outlets and 5,000 schools.